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NAD⁺ stands for nicotinamide adenine dinucleotide, a coenzyme found in every living cell. It plays a critical role in cellular energy production, helping convert the food you eat into usable energy...

How To Read Your Whey Protein Supplement Facts
If you've recently purchased our PURE Whey Protein supplement, you might have noticed something that seems a little confusing: the front of the package says it contains 31 grams of whey protein con...

We are diving into the 10 “Ps” of fitness: a fitness guide that covers everything from perseverance to power lifts. This is not only about the physical benefits of exercise but also a reminder of t...

Intermittent Fasting - Fad Or Science?
The health and fitness community is enamored with intermittent fasting - a system that isn’t a diet but an eating cycle that dictates not what you eat but when you eat it. Is this a fad or does it ...

Jolt. Monster. 4 Loco. Sparks. AMP. Full Throttle. Rockstar. All these exciting brands that sound like they could either be a sports team or a new car model, claim to capture energy in a tin can. T...